Detail the town where characters will retire to heal and carouse.
“Here your players will find lodgings, buy equipment, hire mercenaries, seek magical and clerical aid, drink, gamble and wench. [...] Strange towers, a thieves quarter, and temples of horrible deities add greater flavor to play. The 'Thieves Guild', a society of evil clerics, a brotherhood of lawful men, and so on bring a bit more interest also. If a few warring nobles from the surrounding territory also send large parties of men into the place occasionally some interesting brawls can occur. Honest and dishonest merchants should be indicated, Taverns which drug patrons should likewise be indicated, and so on. In any event be sure and leave room for additional things and expansion.” – EGG
[ ] Create 4-5 hirelings or specialists. These are characters the players might recruit, or NPCs that might try to recruit the characters.
[ ] Generate 7-9 rumors that are going around the town. The majority of them should be unrelated - at least on the surface. Some should be absolute rubbish.
[ ] Describe stuff! Take the time to write a few sentences about each structure.